Photographer Jason Dodd asked for a website to help promote his wedding photography service when he speaks to engaged couples. As Jason only accepts a limited number of wedding assignments each year he wanted a stand-alone site, distinct from his commercial, creative, and portrait work. He wanted to avoid the clichés found on many wedding sites while focussing on two important points: his skill in tailoring photographic style to the wishes of each couple, and of course the quality of his images.
Taking inspiration from some beautiful stained glass we’d recently discovered, we designed a layout, colour palette, and typography that was a simple and refined with a retro touch. We iterated elements of the design several times in collaboration with Jason until the overall style was just right.
Content architecture was a logical progression of the design: a single page with thematic sections clearly divided by full-width galleries of Jason’s images. With thought, trial, and more iteration we developed an easy and adaptive navigation system, in keeping with the rest of the site.
Development began by building the site to work with smartphones and tablets as research indicated they would likely be popular devices with site visitors. Using responsive techniques we continued development by ensuring the site design would adapt when displayed on larger screens or different orientations - such as those of laptops. Some creative coding was needed to build the two galleries, featuring full-width images that resize to the available screen width.
Jason loved the final site and reaction from prospective clients has been very positive. Approximately 30% of visitors are using tablets, with the number increasing steadily. Visitor engagement has proved to be good, spending an average of 5 minutes on the site. And while the site was not designed to generate enquiries itself, Jason is confident of reaching his target for wedding bookings this year.